The play button is becoming the most compelling call-to-action on the web.
-Andrew Angus (business leader and founder of Switchmerge.com)
It´s no coincidence, that we see a lot of video platforms freshly hatching this year. Meerkat as well as periscope won the heart of the web within short time.
Internet users simply like to consume video content. And it seams as if we are just at the beginning of this trend.
According to Cisco video will account for 69% of all consumer internet traffic by 2017 and even 79% by 2018.
You can probably guess what might be the up and coming marketing technique in the web then?
Research has found that simply by using the word “Video” in the subject line of your email, you can boost your open rate by 19%.
This and more wonderful figures brought 52% of marketing professionals worldwide to the conclusion that video is the type of content with the best ROI for business.
HighQ hooked us up with a beautiful little infografic (see below) that shows nice stats on how video marketing affects lead generation, brand awareness and online engagement.